Describe each of the market segments in BIKES simulation

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Reference no: EM132176101

A) Name and briefly describe each of the market segments in the BIKES simulation

B) For each market segment, what are the three most important features?

C) How much is each market segment willing to pay for a carbon fiber bike?

D) Describe the channel of distribution that bike manufacturers (in the simulation) use in selling their products. That is, do they sell their bikes thru retailers such as Dick's Sporting Goods, thru e-commerce sites such as Amazon; or do they use a direct channel? Explain

E) Name the regions in which bike manufacturers can open offices. Overall, and by segment, which region has the greatest demand?

Reference no: EM132176101

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