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Describe each key competitor current positioning strategy

Assignment Help Marketing Management
Reference no: EM132541360

Discussion 1: Perform an External and Internal Environmental Analysis

  1. External environment yields opportunities and threats
  2. Internal environment yields strengths and weaknesses - focus on things that contribute most to market success

Discussion 2: Perform a Competitor Analysis

  1. Identify and analyze the three most important direct competitors
  2. Identify other current and potential direct competitors
  3. Identify current and potential indirect competitors

Discussion 3: Perform a Market/Submarket Analysis - current and high potential

Discussion 4: Perform a Customer Analysis - current and high potential

Discussion 5: Provide a Comprehensive Strategy Assessment

  1. Describe each key competitor's current positioning/marketing strategy
  2. What are each key competitor's major sources of competitive advantage 
  3. What additional sources of competitive advantage could each develop in the future
  4. Select one competitor for further focus, then provide
  • New positioning and accompanying new marketing strategies that you recommend for it
  • Why you recommend these particular strategies
  • How these strategies would be implemented
  • How their success should be measured

Reference no: EM132541360

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