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Describe disneys competitive advantage-response

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Reference no: EM132422017

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Case The Happiest Brand on Earth

Respond to the following questions

Questions

Question 1. Use the BCG matrix to classify the various business portfolios held by Disney.

Question 2. Describe Disney's competitive advantage. Do you think it is sustainable? Why or why not.

Question 3. Describe the marketing mix for one of Disney's franchises.

Question 4. What is Disney's growth strategy according to the strategic growth matrix? Explain.

Question5. Do a brief market opportunity analysis for Disney, identifying the major markets that Disney has expanded into.

Reference no: EM132422017

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