Describe digital organization governance structure

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Reference no: EM133804165

Business Analytics and Digitalization

Loreal: The Beauty of Supply Chain Digitalization and Analytics

The goal of this case is to explore and consult the situation of Loreal transformation.

L'Oréal first embarked on its digital transformation journey more than a decade ago. It is one of the largest consumer goods companies in the world, with a global footprint of forty factories that manufacture more than six billion units a year. It has more than 50,000 suppliers upstream and over 500,000 delivery points. L'Oreal has thirty-six brands, selling products in 150 countries with support of 88,000 employees that continuously lead in supply chain, innovation, and customer satisfaction.
L'oreal has four major divisions.
Loreal Luxe- High end cosmetics, focused on prestige and sustainability.
Consumer Products- Cosmetics sold at mass and drug retail, accessible to all.
Active Cosmetics- Nutraceuticals, Dermatologist products address acne and other concerns
Professional Products- Professional Hair Care, caters to professionals with hair care focus.

Final Presentation

As a consultant, you want to be able to provide a third party view of L'Oreal's business, digital and other strategies.
Complete documentation of the project in PowerPoint with no report required

Executive Summary (Taylor TB)
Digital Strategy overview & Analysis (Taylor TB)
Digital Governance (Taylor T)
Analysis (Taylor T)
Include relevant visuals. (Taylor T)
Define channel and beauty tech trends. (Ron B)
Evidence supporting insights and recommendations (Ron B)
Recommendations (Everyone gives one)
Peer review: Can send this via email to me separately with the breakdown.
Appendices (labelled) (Everyone)
Back up of visualizations

Questions to build your presentation

Quetion 1: Provide an overview of Loreal's reasons for a digital transformation with the focus on leadership leading the charge. (Taylor TB)

Quetion 2: How did L'Oreal foster innovation through goal setting? (Taylor TB) Your Experts Are Ready - Hire Now!

Quetion 3: Describe the digital organization governance structure and the challenges. What were the changes of setting up a global digital governance structure? (Taylor T)

Quetion 4: Highlight any other key developments that allowed L'Oreal to transform from a less mature digitalization level to where they are now as a leader in their industry. (Taylor T)

Two of the major shifts in the market is that consumers are exploring new channels for beauty products and that beauty tech will have a bigger influence on brands and products chosen. Use the data provided to summarize your insights on these two trends. (Taylor T)

Quetion 5: How does the beauty tech address the needs of the organization to be better prepared with demand sensing and to capture these signals for supply chain readiness as well and offer greater value through personalization for their customers? (Ron B)

Quetion 6: Consumer rankings online from competitors can provide additional information to feed the new product innovation team where product can be reviewed, or elements or product types avoided? How might you use this information, also what additional information would you need to make it better? (Ron B)

Recommendations: Based on the data that you have the market understanding you have and the coursework to data build out some ideas for them for the future. What three recommendations do you have regarding their technology, people, and processes for the future. These can be digitally focused or data analytics driven or even more relevant to their organization. Please feel free to be a bit provocative here but also use facts to support your recommendations. (Everyone gives one)

Reference no: EM133804165

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