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You are the Director of Training for a large insurance company. Thirty-five of the Senior Sales Managers are going through a 2-day training program on effective sales techniques to try to increase their sales among an emerging global market. The organization does not want to invest in training evaluation and thinks that the training is enough and extra investment will be a waste of money.
Answer each of the following questions in the space provided. Please ensure to keep the question above your answer when submitting your assignment.
1. Convince the organization that they need to evaluate their training. Explain 3 main reasons for doing training evaluation.
2. Discuss 3 barriers to evaluation that they will likely face, in evaluating the training.
3. Describe 3 different types of evaluations they can do to evaluate the effectiveness of their training.
4. Describe how they should go about doing their training evaluation - how should it be designed?
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