Reference no: EM133253668
Assignment - Interactive Activity
Learning Outcomes - Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations.
Reading -
Required - Chapter 6. Strategy Formation: Situation Analysis and Business Strategy
Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text)
Recommended - Mintzberg, H. (1978). Patterns in Strategy Formulation. Management Science, 24(9), 934-948.
Question 1 - What is the relevance of the resource-based view of the firm to strategic management in a global environment?
Question 2 - How can value-chain analysis help identify a company's strengths and weaknesses?