Describe decisions for a distribution channel and impact

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Describe Decisions for a Distribution Channel & Impact of e-commerce

1. What decisions go into selecting a distribution channel? What decisions go into selecting new distribution channels? What is the difference between a vertical and a horizontal distribution channel? Give an example.

2. What impact has E-Commerce had on traditional brick and mortar business? Give at least two examples and explain why. How can a business determine what proportion of the budget should be allocated for E-Commerce? How has E-Commerce globalized the small business?

Reference no: EM1325385

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