Describe customer perceived value-total customer benefit

Reference no: EM13206698

Can you please provide short answers the the following questions:

1. Describe customer perceived value, total customer benefit, and total customer cost. How do the total customer benefit and the total customer cost affect the consumer’s perception? Explain

2. What are some of the ways that a business can attract and retain customers?

3. What are the five stages in the buying decision process? Briefly describe each

Reference no: EM13206698

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