Describe consumer behaviors innovation and resistance

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Question 1- Explain consumer behavior, and how understanding consumer behavior helps marketers.

Question 2- Discuss the factors that affect a consumer´s ability to act, and the factors that affect a consumer´s opportunity to process information.

Question 3- List and briefly discuss the sequential steps in the consumer decision-making process

Question 4- Discuss the impact of sources of influence on consumer behavior.

Question 5- Discuss how culture influence values.

Question 6- Describe consumer behavior´s innovation and resistance, and how consumers adopt an innovation, and why they might resist adoption.

Question 7- Discuss some of the ways in which organizations use marketing for socially responsible purposes

Reference no: EM133322195

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