Describe consumer behavior and marketing strategy

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Reference no: EM132419442

1. Describe Consumer Behavior and Marketing Strategy and explain how consumer behavior can be used to develop marketing strategy.

2. Explain the influences of culture and core values that vary across culture and influence market behaviors. Explain the cross-cultural variations in nonverbal communications. Describe core American cultural values.

3. Explain the concept of household types and their influence on consumption. Summarize the household life cycle's various stages and marketing implications. Explain the sources of ethical concern associated with marketing to children.

4. Explain reference groups and the criteria used to classify them. Discuss consumption subcultures, including brand and online communities and their importance for marketing. Understand opinion leaders (both online and offline) and their importance to marketers.

5. Describe the nature of perception and its relationship to consumer memory and decisions. Describe the nature of learning, memory and motivation. Summarize the motivation sets put forth by Maslow and McGuire.

6. Explain the four types of situational influences and their relevance to marketing strategy. Summarize and analyze Consumer Decision Process and the impact of purchase involvement on that process.

Reference no: EM132419442

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