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Company: Walmart (Retailer corporation)
List the brand's key product offering(s), distinctive value proposition(s), and positioning in relation to rival brands in a detailed explanation.Describe a consumer-related area where the brand needs to improve.
Describe three concrete actions brand can take to become better.
Give the following details for each action:
Why you believe it will help the brand succeed in the desired region.Which theories or concepts relating to consumer behavior are being used?
Explain the issue, the measures you would recommend for the brand, and the potential benefits of these steps.
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