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Assignment
Complete the case study of Amazon. Respond to the 4 prompts below. Your responses must include information from academic and scholarly research, including at least two resources from school (attached) and at least 2 other sources.
1. Create a case study summary of Amazon, including a general overview of the company its external environment, and a list of its current strategies and objectives.
2. If Amazon continues with its present strategies and objectives, where will it be in 5 years.
3. If you were the CEO of Amazon, what strategies would you recommend, and why?
4. Describe the competitive strategies used by Amazons main competitors? Which of these strategies are the most effective? How can your company (Amazon) combat these strategies? Support your answers
Case Study should be at least 3 pages in length, excluding a cover page and reference page.
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