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Describe company uber and brand

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Describe the company Uber and its brand, along with a brief history.

1. What are the services they offer?

2. Who are their key competitors?

3. What would a SWOT analysis for Uber be like?

4. Propose the product or service line you want to develop a marketing plan for.

5. How do you plan to achieve competitive differentiation through creating customer value in branding, packaging, support, and quality.

Reference no: EM133378558

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