Describe company customer value-driven marketing strategy

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Reference no: EM133370282

Assignment:

Prompt 1: Using the steps described (and using the prompts from the Objectives and Strategy sections of the integrated marketing plan), describe the company's customer value-driven marketing strategy. Conclude your analysis with writing a positioning statement that reflects what you think they are doing. You are going to base your analysis and your statement mostly on what you can observe from their promotional materials and/or the observable customer experience(s) they have created, make your best guess. How are they segmenting and positioning their product/service to provide value to their target consumers?

Prompt 2: What individual product or service decisions were made or not made? What is being done well and what could improve to build better customer value? Why?

Reference no: EM133370282

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