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Problem: Principles of Marketing
Case: Retail Marketing Exercise
Stores
Visit any retail food/dining location, a dining hall or the University Store.
Task
Identify and describe the 4 P's of the marketing mix at one location mentioned above. Describe college studentstrends/habits and determine if they are present within this store. If not present, explain your thoughts why they are not present. Think of current trends in the food/retail industry (quality of food or product, convenience, health, variety, ethnicity,$ spent) and determine whether and to what extent they are present in the store. Describe the branding concepts of both private brands and national brands that are present, pricing (perceived value), promotional activities on site and other advertising/promotional activity (TV, radio, print media, store website and social media).
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