Describe clusters according to average characteristics

Reference no: EM132729177

Problem 1: Using hierarchical clustering on all seven variables, experiment with using complete linkage and group average linkage as the clustering method. Normalize the values of the input variables. Recommend a set of customer profiles (clusters). Describe these clusters according to their "average" characteristics. Why might hierarchical clustering not be a good method to use for these seven variables?

Reference no: EM132729177

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