Describe claire consumer decision-making process

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Claire, a volunteer teacher is shopping at the Wireless Zone/Verizon for a replacement cell phone. She hasn't done her research (i.e. talked to friends or gone on the Internet) on which phone to purchase and she's pressed for time. Walter, the Sales Associate asks Claire about her cell phone needs in terms of features. Will she need Bluetooth, a camera, email, texting, etc.? Claire is indecisive and decides she's looking for a product similar to the iPhone. She ends up spending $499 on a new phone and leaves the store wondering whether she was ripped off and if she made the right choice given her lack of knowledge when it comes to technology.

Which situational influences affected Claire's decision?

Describe Claire's consumer decision-making process for purchasing her new cell phone.

Was Claire involved with rational or emotional decision making process?

Reference no: EM132626194

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