Describe channel integration strategy between omega-swatch

Assignment Help Marketing Management
Reference no: EM133223718

Assignment:

QUESTION 1

Assume you are a consultant who a reporter has asked to forecast future prospects. Discuss the most recent trends in any five micro-environments that an organisation could adopt for business development.

QUESTION 2

BIOCERAMIC MoonSwatch is a unique watch line by Omega and Swatch. Only a few outlets in each nation carry the watch series. Customers queue for hours with no promise of being able to purchase the watch and it is not available via online purchase.

1. Identify the distribution strategies adopted by Swatch based on the case above, and what are the benefits that the company could achieve by using the selected channel.

2. Identify and describe the channel integration strategy between Omega and Swatch. Justify the decision to use the chosen strategy.

3. Suggest three channel strategies for Swatch to avoid the long queue when purchasing a product.

Reference no: EM133223718

Questions Cloud

Develop a numeric example and explain : Develop a numeric example and explain this concept to Sports Inc. Second, you need to explain why this concept is so important in the valuation of financial
How much money will be in the account at the end : The first deposit is made today. How much money will be in the account at the end of that time period?
Explore starting a project management group : Leaders of a large organization have made the decision to explore starting a project management group. This group will consist of Project Managers who will be t
Statistical process control methods : Use the lean concept to find ways to eliminate waste and improve the process
Describe channel integration strategy between omega-swatch : Identify and describe the channel integration strategy between Omega and Swatch. Justify the decision to use the chosen strategy.
Analysis of international relations he advances : International Study Space Alliens Discussion - What kind of consequences this claim has for the analysis of international relations he advances
What is poys net income : FIN 201 Brigham Young University, If the marginal tax rate is 35%, what is POY's Net Income?
Business concept-coffee shop : Industry Analysis: Research industry averages for profitability in the marketplace. Use this information to determine the validity of projections and make chang
How much money should you place in this savings account : How much money should you place in this savings account every month in order to accumulate the required amount to buy the house of your dreams?

Reviews

Write a Review

Marketing Management Questions & Answers

  What would happen to the pressure on the yuan to revalue

Why have both the Bush and Obama administrations, one Republican and the other Democratic, resisted such legislation?

  Develop a detailed tactical marketing mix strategy

Develop a detailed tactical marketing mix strategy and Assess the market attractiveness and competitive position for the product

  Advantages of installing one in a business

Explain how a B2B Sales Funnel (pipeline) works and what are the advantages of installing one in a business?

  What was the most interesting fact or concept you learned

What was the most interesting fact or concept you learned this term that you didn't know coming into the course? Why did you find it interesting

  An analysis of a new overseas market

The purpose of this assignment is to provide an opportunity to utilise your skills and knowledge of international business to undertake an analysis of a new overseas market or an existing overseas market where significant expansion should be imple..

  What customer database strategies and corresponding costs

Fully develop with significant supporting evidence or detail what customer database strategies and corresponding costs for customer relationship management

  How does your attitude toward the advertisements affect

How does your attitude toward the advertisements affect your attitudes toward the products being advertised? Note how many ads can be classified as fear appeals, sex appeals, or humor appeals. Of these ads that you have classified, which ones do you ..

  The concepts of direct versus indirect distribution

As with all of the case assignments, make sure you've thoroughly reviewed both the Pearson tutorial and the required book chapters before starting on your paper. Make sure you thoroughly understand the concepts of intensive, exclusive, and selective ..

  Evaluate the example of presidential leadership

Describe the example of presidential leadership precisely, including words and deeds. Evaluate the example of presidential leadership.

  What is an observation schedule

LaPiere conducted a study of the way restaurant owners granted or refused access to a Chinese couple. This is an example of observing behaviour in terms of:

  How barone and jewell approach could applied to organization

Assess how the Barone and Jewell approach could be applied to your own organization. Discuss what might work and what is not applicable in their approach.

  Measure of the big-five personality dimensions

When time is limited, researchers may be faced with the choice of using an extremely brief measure of the Big-Five personality dimensions or using no measure at all.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd