Describe buying motives for purchasing a recent product

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Reference no: EM132829094

Thinking: Use Thorndike's, Maslow's and Aldefer's motivational theories to describe buying motives for purchasing a recent product or service. You may want to present this in a tabular form and compare and contrast the theories.

Analysis: Think of a second product or service, do motives still apply? Explain your reasoning and account for those differences.

Reference no: EM132829094

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