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Describe buying motives for purchasing

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Reference no: EM132829338

i) Thinking: Use Thorndike's, Maslow's and Aldefer's motivational theories to describe buying motives for purchasing a recent product or service. You may want to present this in a tabular form and compare and contrast the theories.

ii) Analysis: Think of a second product or service, do motives still apply ? Explain your reasoning and account for those differences.

Reference no: EM132829338

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