Describe build-a-bear variety-assortment of merchandise

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What type of retailer is Build-A-Bear and how does it differentiate itself from its direct competitors? Describe Build-A-Bear’s Variety and Assortment of merchandise/service offerings. Retail Strategy. Using the three basic retail strategies, describe Build-A-Bear’s basic retail strategy for: (1) Target market (2) The nature of the merchandise services the retailer will offer to satisfy the needs of the target market; and (3) How the retailer will develop unique assets that enable it to achieve long-term advantage over its competitors. Using what you have learned in both chapters 1 & 2, explain how would you solve the problem of generating repeat visits to the store? Explain the ethical and legal considerations that Build-A-Bear should be aware of.

Reference no: EM132272967

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