Describe branding strategies

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Reference no: EM132752054

Scenario

You are a former certified education administrator who departed your former position to become the owner of a small, in-home day care consisting of you and a part-time assistant where you care for children from ages 3-10. Over the course of time, your demographic population has increased due to significant business growth that has resulted in many families relocating to your area. With more businesses projected to move to the area and the building of new housing developments, it is projected that this growth could be long term.

You have decided that this is a good opportunity to expand your day care business as you have received many inquiries for childcare. In order to comply with your home state regulations, you will require a larger facility and will need to hire additional staff in order to sustain the larger demand for day care. This staff will consist of five Certified Day Care Professionals, one Registered Nurse Professional, five After-School Assistants, and one Office Support Paraprofessional. You have secured approval for a bank loan and qualify for future loans for future expansion if your current endeavor is successful. Meanwhile, the state in which you operate has requested that you provide a staffing plan before it will issue licensure for your expanded capacity.

Note: You may create and/or make all necessary assumptions needed for the completion of these assignments.

Business Expansion and Sustainability
Overview
In order to complete this assignment, refer to the scenario that you chose in the Staffing Plan for a Growing Business ?Assignment.

Note: You may create and/or make all necessary assumptions needed for the completion of these assignments.

Requirements
Using the scenario from the Staffing Plan for a Growing Business ?Assignment, write a 6-7 page paper in which you:

Identify three job requirements (e.g., needed certifications, previous work experience, external influences, etc.) that could apply to your chosen scenario. Determine two ways these requirements could impact staffing at your organization. Next, suggest one strategy that you could utilize to ensure that all applicants meet the identified job requirements for your organization. Justify your response.
Outline a long-term recruitment plan that contains at least four components, is aligned with your company's recruitment strategy, but also addresses possible job skill or credential shortages. Note: Consider concepts such as succession planning and hiring retirees.
Describe three branding strategies that you would employ to attract qualified applicants to your organization. Next, suggest three communication methods that you would utilize to reach out to applicants. Predict the outcome of integrating your branding strategies and communication methods at your organization. Provide a rationale for your response.
Determine two selection processes for recruiting new employees that could apply to your chosen scenario and then identify five selection criteria that you could use when hiring new employees. Next, analyze the effect of the five identified selection criteria on long-term employee retention and preservation of organizational knowledge. Justify your response.
Suggest two assessment methods that you could employ to select new employees for your organization and then analyze the validity and reliability of each method in regards to the job your organization is offering. Next, identify four job predictors that you believe can assess candidates' knowledge, skills, abilities, and other skills and experiences (KSAOs). Provide support for your rationale.

Reference no: EM132752054

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