Describe brand satisfies and fails to satisfy

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Assignment:

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1. Pick a new brand of your choice and describe in detail how that brand satisfies, or fails to satisfy, the following success requirements: relative advantages, compatibility, complexity, trialability, and observability. Note: For the purposes of this assignment, it is better to select a brand that represents an innovative product category rather than a simple extension of an established category.

2. Based on your personal experience in using smartphones, propose a design change for a new smartphone that, in your view, would make it a success among consumers in your age group. Based on the new attributes/benefits that your proposed smartphone would possess, provide a brand name for the phone and justify your rationale for this name.

Reference no: EM133230824

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