Describe both the push and pull promotion strategies

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1. Push and pull promotion are the two promotion mix strategies that marketers use. For your assignment, you will need to do the following: Describe both the push and pull promotion strategies. Research two companies that are making successful use of both promotion mix strategies (larger companies typically use both). Describe the activities of the companies and why you believe they are successful with their strategies.

2. If you lived in nineteenth-century Chicago, before the telephone, and your stove broke, how would you arrange to have it repaired? If you repaired stoves, how would you find customers? How would you make sure your customers would be at home when you went to repair their stoves? Explain how the telephone affected economies of scale in cities.

Reference no: EM132303795

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