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Push and pull promotion are the two promotion mix strategies that marketers use.
For your assignment, you will need to do the following:
1. Describe both the push and pull promotion strategies.
2. Research two companies that are making successful use of both promotion mix strategies (larger companies typically use both).
3. Describe the activities of the companies and why you believe they are successful with their strategies.
Gasoline stations and buffets, for example, are basically "do it yourself". Some eating places even ask you to clean up after yourself - Is this an example of poor service and Or putting it another way, no service
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Give an example of how an I/O consultant might use both formative and summative assessment in the workplace and show the role criteria (or standards) play in formative and summative assessment.
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