Reference no: EM132986640
1) Please describe, which technological characteristics are commonly used to describe big data. Which distinct types of analytics services exist? Please, provide two examples for each type how AUDI used this type of analytics services within this case.
2) Following Davenport (2006), Porter and Heppelmann(2015), and Ross et al. (2013), should AUDI follow up on a strategic path to implement big data analytics or use a step-by-step approach championed by one business department (e.g., sales and marketing) to prove and implement big data analytics? Why?
3) Please elaborate which of the provided Exhibits (1, 2, 3, and 4) would have been the best solution for AUDI? Why?
4) Which data sources of AUDI have been identified? Which are the most valuable ones and why? Please, provide at least two examples for each data source of how AUDI uses or could use this data source for innovation purposes?
5) Which innovation approach is most suitable for AUDI considering the available data sources? Why?
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