Describe b2b goods and services classifications

Assignment Help Marketing Management
Reference no: EM133296780

Assignment:

Subject: Business-to-Business Marketing

To meet the needs of its fast growing business, food-catering company Neo Group (Catering) has been ramping up its technological capabilities over the past three years.

The group currently delivers more than 1,700 orders a day, catering to more than 45,000 guests. The system helped the company achieve the Singapore record for the most number of buffet caterings held in a single day for the past five years.

The company even developed its own suite of IT systems to help automate its processes to improve productivity in the face of persistent manpower shortages, while still ensuring a consistent quality of food as demand from customers rose.

Neo Group (Catering) operates four brands offering buffet and catering services for consumer, corporate and public sector clients. Straddling to service both consumer and business customers is a challenge since the two segments are quite different in many ways. Even with the B2B segment, there are different customer types each with their unique requirements.

To prepare the company for its next stage of growth, Mr Neo Kah Kiat, Chairman and CEO of Neo Group, decided to embark on the Business Excellence (BE) journey. "We've been in the catering industry for 25 years and are the largest in the industry. The BE framework is a good form of corporate health check for us and going through the assessment process allows us to know where we stand in the industry in terms of protocols and standard operating procedures.

Another area of improvement was to keep a proper log of compliments and complaints. It has since started recording all customer feedback and holds regular meetings to understand and address any customer-related issues. "Our sharing sessions enable us to gather insights and help us review specific problem areas, be it décor or food quality, so that we can work on it and enhance the customer experience of each segment that we service, varied as it may seem"

Question

Describe B2B goods and services classifications and illustrate each classification with one (1) example within the context of the catering industry.

Kindly assist to provide an explanation for the answer.

Reference no: EM133296780

Questions Cloud

Discuss the impact on globalization : Consider the impact on globalization and the free trade policies that have shaped the world over the past sixty years.
Identify the source of potential channel gaps : For WALGREENS Identify the Source of Potential Channel Gaps, Assess the Types of Channel Gaps, and Recommend Ways to Close the Gaps with example.
Evaluate the current strategic choice : In the view of the following weakness, evaluate the current strategic choice and preference of Apple Ltd., and recommend better solutions.
Types of pr tools that indoguna singapore : Besides using press releases, propose other possible types of PR tools that Indoguna Singapore can use to generate publicity for its products.
Describe b2b goods and services classifications : Describe B2B goods and services classifications and illustrate each classification with one (1) example within the context of the catering industry.
Importance of conducting competitor analysis : This assignment is to enhance learners' understanding of the importance of conducting competitor analysis for a company in the context of strategic marketing.
How i discovered the black art of cult branding : How I discovered the black art of cult branding, he lists Six major cult brand tactics that matter most when building brands and targeting customers.
How could peloton enhance the engagement of users : How could the company secure its leading position in the market despite the escalating competition?
Introduce multiple sub-brands in the same product category : Giving examples, discuss any four (4) reasons why a brand would introduce multiple sub-brands in the same product category.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd