Reference no: EM132222566

In this assignment, you will complete another key section of your marketing plan: Write a 2-3 page recommendation for the integrated promotional plan necessary to successfully market your health care product or service.

Describe the audience you hope to reach with the promotion efforts, the primary message to be delivered across all media, and the rationale for your media choices. Take into consideration the geographic reach of your target market, and adapt your media choices accordingly.

Also, be realistic in cost considerations – do not plan a $2 million ad campaign for a product that will only create $1 million in revenue. The U.S. Small Business Administration suggests spending 7-8% of sales revenue on marketing and advertising each year. So, a new product expected to produce $10 million in sales annually might have a $700,000–$800,000 ad budget for the first year.

You will need to research the costs of local media and other communications such as public relations or special events to create an estimated budget for your total promotional plan. Much of this information can be found on the websites of local media outlets (search “ad rates”). For purposes of this assignment, estimated costs are acceptable.

Within this section draft, please demonstrate your grasp of the marketing terminology and concepts related to promotion and advertising. Be sure to include the use of traditional media and interactive/social media that you feel are the best choices to reach your target consumers. Explain why you have chosen these media, using the concepts of market segmentation and consumer buying behavior.