Describe at least one form of secondary research

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Problem: Write a 300 words email to the CEO of the company for the product you selected with recommendations for a new target market who will purchase your product. Address the following in your email: Choose a basis or bases for segmenting the market of this product (as described in section 8-4 of the textbook). Select which segmentation descriptor(s) can be used for the product. Define which strategy could be used for selecting a target market for the product. Describe at least one form of secondary research that can be conducted to gather more insight into your defined target market. Explain why you selected this form and how the information might be beneficial.

Reference no: EM133631880

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