Solution-Describe any sales promotions that may be

Describe any sales promotions that may be implemented

Assignment Help Strategic Management

Reference no: EM131892485 , Length: 1500 words

Establish and Adjust the Marketing Mix

Assessment - Written Assessment

Marketing Mix Report

Task Description

This is an individual task and must reflect your own work. Do not choose the same example as any of your class mates. Choose a product or service you know well.

Assessment 1 requires you to develop a report on the Marketing Mix of an organisation or product or service of your choice. Identify a product or service you know well from your workplace, or an enterprise of interest to you. It may be your own product, a product from a business where you work, or a product of another company.

Prepare a detailed written report containing a description of the activities undertaken to establish the marketing mix for your product or service, including information on the following:

1. PRODUCT

What is your product or service? Provide a full description.

Provide details on as many aspects of the product as possible. Consider if any of the following points are applicable. Describe any unique points about the product:

Brand name
Features
Benefits
Styles/options/variety/sizes Quality
Packaging
Accessories
Service
Warranties

2. PLACE (Distribution)

How is your product or service distributed? Provide a full description.

Provide details on as many aspects of the distribution as possible. Consider if any of the following points are applicable.
- Channels of distribution - how is the product delivered from production to customers? Are there any middlemen?
- Channels of distribution - where is it available for purchase?
- Product coverage - geographically where is it available?
- How is the product displayed to the customer for purchase?

3. PRICE

How is your product or service priced?

Provide details on as many aspects of price and pricing strategy as possible.

You may have to make some assumptions about these if you cannot access any information about this from your company. Consider if any of the following points are applicable.
- What is the retail price?
- Are there any special pricing offers from time to time?
- What pricing strategies do you think the company may use or have used?
- Are credit terms or financial deals available to customers?
- Do you think there may be discounts and allowances between the retailer and suppliers of your product?

4. PROMOTION

How is the product or service promoted? Provide a full description of as many promotional elements you can think of. Consider if any of the following points are applicable.
- Does your product or company use sales people?
- What type of advertising do they do?
- Describe any sales promotions that may be implemented from time to time.
- Is there any direct marketing?
- Is there are Public relations activity?

Verified Expert

in this assignment, i have discussed about the marketing mix strategy of the Marriot hotel. marketing mix strategies included under this are price, place , product and promotion. at the end, some of the promotional activities of the Marriott has been mentioned along with some of the images.

Reference no: EM131892485

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Reviews

len1892485

3/8/2018 4:16:35 AM

hi im interested in someone do my asssement i have more than one but at the moment i need to solution this thanks have to be related with a hotel o restaurant BSB52415 Diploma of Marketing and Communication 10118NAT Diploma of Social Media Marketing Weighting 50% Units of Competency BSBMKG502 Establish and Adjust the Marketing Mix Assessment 1 Total Marks – 45

len1892485

3/8/2018 4:15:36 AM

You must include a current advertisement, or brochure of the product which gives an indication of some or all elements of the marketing mix. Use this as a guide to help illustrate your report. You might source this from a magazine, a direct mail brochure, download from a website, or obtain from a retail outlet.

len1892485

3/8/2018 4:15:04 AM

Instructions 1. Assessments should be completed as per your trainer’s instructions. 2. Assessments must be submitted by the due date to avoid a late submission penalty. 3. Plagiarism is copying someone else’s work and submitting it as your own. You must write your answers in your own words and include a reference list. A mark of zero will be given for any assessment or part of an assessment that has been plagiarised. 4. You may discuss your assessments with other students, but submitting identical answers to other students will result in a failing grade. Your answers must be yours alone. 5. Your trainer will advise whether the assessment should be digitally uploaded or submitted in hard copy. Assessments that are digitally uploaded should be saved in pdf format. 6. You must attempt all questions. 7. You must pass all assessments and attempt all questions/sections in order to pass the subject. 8. All assessments are to be completed in accordance with WHS regulatory requirements.

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Describe any sales promotions that may be implemented

Reference no: EM131892485 , Length: 1500 words

Reference no: EM131892485

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