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Question: IMC Tactics
Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a two to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement.
The paper
• Must be two double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style
• Must use at least two scholarly sources in addition to the course text.
• Must document all sources in APA style.
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