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Describe any existing internal data sources the company

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Reference no: EM133525055

Question: NEW database marketing initiative for ZARA company that could be implemented to increase customer retention and profitability. You will play the role of the Database Marketing Agency called in to make a proposal to help increase customer retention and increase profitability. Now make a Database Requirements Discuss the database requirements:

• Summarize all customer profile data that the company will be required to capture, activate and maintain. List these data requirements field by field using a key (legend) to list any preset values.

• Also, briefly describe any existing internal data sources the company could exploit for new customer acquisition.

 

Reference no: EM133525055

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