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Assignment Brief
Question 1. Explain what is meant by Marketing? (60 words). Discuss how 7Ps are used to create customer value? (240 words). Your points should be centred around the following words/phrases:• Determining the best product/service strategy• Ensuring the effective distribution of products/services• Informing customers of the existence of products/services and persuading them to buy• Determining the price at which products and services should be sold.• Ensuring that after sales service (people) is of the right quality in thephysical/virtual environment through efficient processes.
Question 2. Explain how a business can use marketing to remain competitive? Use SWOT analysis to explain your answer (remember, SW is internal, and OT is external) (275words)
Question 3. Describe Ansoff's growth matrix (75 words). How can businesses use Ansoff's matrix to become successful? (225 words)
Question 4. Explain how a business can use digital marketing to improve its performance and growth (275words).
Attachment:- Marketing.rar
Verified Expert
Concepts of Marketing have been discussed in the paper. Various elements of marketing mix have been illustrated and discussed. Ansoff matrix and its various quadrants have been demonstrated. The role of digital media have also been highlighted briefly.
use 10 references minimum Hello I've got an assignment of 1350 words
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