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Overview
The objective of this assignment is to go beyond theory to provide you with the necessary tools to apply the marketing concepts presented during the weekto your consumer experience or to your organization or the industry in which it operates.
At the completion of this assignment you will achieve the following module objective:
Describe and interpret an industry analysis.
the web site amazon.com once aimed to be the worldrsquos largest bookseller. now the company offers a wide range of
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Compare and contrast the following terms: societal marketing, social marketing, ecological marketing, green marketing and environmental marketing, and sustainable marketing.
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