Describe and explain the brand resonance model

Assignment Help Marketing Management

Reference no: EM133198565

Problem: LuluLemon Case Study

Answer questions based on case studies provided:

1. Describe and explain the Brand Resonance Model.

2. Recognize and describe the Brand Extensions.

3. Elaborate on the main challenges of managing a brand with strong local or regional identity over geographical boundaries.

4. What are the potential sources of secondary brand associations that can be leveraged? List all the potential sources and explain them through examples.

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The following are the complete four questions.

Describe and explain the Brand Resonance Model for the Lululemon brand discussed in the case study. Focus on Brand Resonance Model levels (steps, stages), building blocks, and routes. Recognize and describe the Brand Extensions of the Lulemon brand mentioned in the case study. Which types of brand extensions are those? What are the advantages and disadvantages of those extensions? List and shortly explain three main advantages and three main disadvantages. Which extension, instead of/in addition to the ones mentioned in the case study would you suggest to the company management and why? Elaborate on the main challenges of managing a brand with strong local or regional identity over geographical boundaries. List the main challenges, explain and illustrate them with example(s) of local/regional brand(s) which went through international expansion. Based on the appropriate global branding literature, what would you suggest to the brand managers in order to successfully respond to the common challenges of global marketing programmes? Explain this based on an example of the brand of your choice. What are the potential sources of secondary brand associations that can be leveraged? List all the potential sources and explain them through examples. You can use the same brand and explain how it uses all the potential sources or different brands which leverage different secondary brand associations.

Reference no: EM133198565

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