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Describe and evaluate the reasons why zara success

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Reference no: EM131662342

Topic- "Zara - Staying fast and fresh"

Contents : "ZARA " Background/Introduction

Question 1 will most likely ask in general to explain, analyse and evaluate (justify or/and criticize ) the strategy of the company. (use such concepts / theories / tools).

Actually no need to mention a lot of about "Zara Centralized warehouse or dezentralization ", and most theories tools same in question 1, can be main focus in the below :-

2a) Describe and evaluate the reasons why "Zara " success in American market

- Political

Economic factor

Large market

America open online for market

- Use at least 3 - 4 facts to explain

- Use PESTEL, Porter 5 forces to analysis, Portor's Generic (competitive strategies)

- Cost leadership - Fast fashion, Low Cost production.

- Differentation - strong brand, frequently change style (weekly).

- Focus (niche), mixed

- Ansoff Matri Must have conclusion to support.

2b) To evaluate and critical recommand "Is Zara stull need continue to have warehouse or factory distributor offer products to North America? since Zara main businese and market in european countries.

- Use Portor''s value chain

- SWOT table analysis. 2c) To evaluate and find out factors why "Zara" online "e-commerce" successful in the US? And what need to improve it ?

- Use Generic Strategy , cost leadership, differention. - Use "Bartlet and Ghoshal''s" integration responsiveness matrix. (Global, Domestic, Transnational, Home)

Attachment:- Zara - Staying fast and fresh.rar

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The present solution is based on company - ZARA. The solution is mainly based on case analysis, which are provided by the client. The solution is further structured based on the given instructions and rubrics. In total, the solution comprises of more than 2500 words. The references used in the solution is given in APA, and is provided at the end of the solution. The solution is prepared in Microsoft Office file and is completely free from any form of plagiarism.

Reference no: EM131662342

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