Describe and evaluate the benefits of a marketing strategy

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Reference no: EM132601308 , Length: word count:3500

TASK: MARKETING STRATEGY AND MARKETING PLAN

1- Explain "the marketing mix" and state the three principal marketing tools you would use for marketing a port and why.

2- Describe and evaluate the benefits of a marketing strategy and explain how a SWOT analysis is used in the strategic planning process.

3- Discuss why the term niche marketing is associated with market segmentation and why many analysts regard a niche marketing approach is dangerous.

4- Assume you have been promoted to marketing director of Southampton port and you have to present a marketing plan for the container terminal to support their marketing strategy at the next meeting of the board. Write a report of 3500 words (including appendices) encompassing your suggested marketing plan, which should be set out in the recognized format.

TOTAL WORD COUNT: 3500

Reference no: EM132601308

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