Describe and evaluate gaga brand building initiatives

Reference no: EM132355369

Question: Product, Branding and Packaging

Read the GaGa: Not Just a Lady (Case 10) at the end of Chapter 10 and the article, "GaGa's For Lady Gaga? Coincidental Celebrity Lifts Local Brands." Answer the following questions based on what you read. Respond to at least three of your classmates' postings.

• Describe and evaluate GaGa's brand building initiatives.

• Why is packaging particularly important for a company like GaGa, which can't afford advertising?

• Do you think GaGa's sherBetter pints and bars are likely to follow the product life cycle of traditional ice-cream products? Explain your answer.

Reference no: EM132355369

Questions Cloud

Define concepts important to completing your marketing plan : For the final piece of your project, you will explore two concepts important to completing your marketing plan. It is now time to think about how you will.

Document eight major changes in leadership thinking : Document eight major changes in leadership thinking, learning, and strategy that occurred at Nike that contributed to their long-term success.

Testing and evaluating ideas and concepts : Provide an explanation for each of the following methods for generating, testing and evaluating ideas and concepts

Plan and conduct a coaching session with peter : Plan and conduct a coaching session with Peter to get both Peter's and the team's performance back on track - intelligence through empathy and listening skills

Describe and evaluate gaga brand building initiatives : Describe and evaluate GaGa's brand building initiatives. Why is packaging particularly important for a company like GaGa, which can't afford advertising?

How can unethical behavior affect an organization : How can unethical behavior affect an organization? Please give a detailed explanation.

Run grow transform framework : How does the Customer relationship management fit into the Run Grow Transform Framework?

How current state of economy will impact environment scan : Write a 500-750-word essay that discusses how the current state of the economy will impact completing an environmental scan.

Internal and external networking opportunities : You have been engaged by JKL Industries to revise and update strategies and processes to manage communications and information flow within the organisation

User Account

All Pages