Describe and evaluate audi’s brand building initiatives

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Reference no: EM13331909

Read the Audi case at the end of Chapter 1. Answer the following questions based on what you read.

1) Describe and evaluate Audi’s brand building initiatives.

2) How important are quality gains to Audi in closing the revenue gap with BMW and Mercedes?

3) Discuss the role of SUV models in Audi’s competitive strategy.

Reference no: EM13331909

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