Describe and evaluate audis brand building initiatives

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Reference no: EM13257807 , Length: 1000-1200 Words

Case 1-1 on Audi automobiles, starting on page 30 of the text.

1) Describe and evaluate Audi’s brand building initiatives.

2) How important are quality gains to Audi in closing the revenue gap with BMW and Mercedes?

3) Discuss the role of SUV models in Audi’s competitive strategy.

4) Discuss the strengths and weaknesses of Audi’s financial performances.

Reference no: EM13257807

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