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Case Study: Use Uber. you are going to complete the first half of a market plan as outlined in Chapter 17 of your textbook. You will conduct a situational analysis on one product or brand of the company of interest to you and determine what growth strategy the company should pursue next year. Situational analysis Concise brand/company overview - no history needed Customer analysis (primary value(s) sought, level (low, moderate, high) of brand loyalty in the industry, behavioral factors (e.g. price sensitivity, channels used, etc.), Two customer journey maps: one, loyal/informed customers; two, non-loyal/uninformed customers. Context - External analysis Competitive analysis Collaborator analysis Market analysis (size of market, growth of market, maturity of market, prominent market segments, segments currently targeted by the company) SWOT Analysis Marketing Objective
Question: Describe and assess the current market growth strategy used by the brand What should the market growth strategy be going forward? Support your decision based on the situational analysis.
Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..
Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..
Recognise the importance of a strategic approach to the development and deployment of organisational information systems. Demonstrate an understanding of the importance of databases and their integration to the organisation's overall information mana..
An analysis of the holding costs, including the appropriate annual holding cost rate.
Briefly explain Evolution and contributor of Operations management.
A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..
Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.
Evaluate problems in operations and identify approaches to overcoming them. Critically evaluate operating plans and identify areas for improvement. Justify, implement and evaluate changes to operations in line with modern approaches.
Develop a report for Figi Fabricating that will address the question of whether the company should continue to purchase the part from the supplier or begin to produce the part itself.
Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.
Ccompare the effectiveness of different leadership styles in different organizations
Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.
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