Describe and assess the current market growth strategy

Assignment Help Operation Management

Reference no: EM133311701

Case Study: Use Uber. you are going to complete the first half of a market plan as outlined in Chapter 17 of your textbook. You will conduct a situational analysis on one product or brand of the company of interest to you and determine what growth strategy the company should pursue next year. Situational analysis Concise brand/company overview - no history needed Customer analysis (primary value(s) sought, level (low, moderate, high) of brand loyalty in the industry, behavioral factors (e.g. price sensitivity, channels used, etc.), Two customer journey maps: one, loyal/informed customers; two, non-loyal/uninformed customers. Context - External analysis Competitive analysis Collaborator analysis Market analysis (size of market, growth of market, maturity of market, prominent market segments, segments currently targeted by the company) SWOT Analysis Marketing Objective

Question: Describe and assess the current market growth strategy used by the brand What should the market growth strategy be going forward? Support your decision based on the situational analysis.

Reference no: EM133311701

Questions Cloud

Should america encourage free trade with its trading partner : Should America encourage free trade with its trading partners or seek a more protectionist approach? Take a stand on this issue

How did alexander the great change course of greek history : How did Alexander the Great change the course of Greek history? Discuss three features of the post-Alexander period in Greek history.

What change can i make that will result in improvement : What change can I make that will result in improvement? You may choose to record your responses on the Improvement What am I trying to accomplish?

What is the spiritual concept of feng shui in china : What is the spiritual concept of feng shui in China, and what does this concept have to do with modern civil engineering?

Describe and assess the current market growth strategy : Describe and assess the current market growth strategy used by the brand What should the market growth strategy be going forward? Support your decision

Explain why demand drives supply : Define and explain the four types of unemployment and what should be done about them. Explain why demand drives supply.

Identify something new you learned about gen z media habits : Identify something new you learned about Gen Z media habits that you did not know before. Did what you learn surprise you? Explain.

Discuss the pros and cons of this new policy : Describe how the Bank of Canada is trying to combat current situation caused by COVID-19. Discuss the pros and cons of this new policy.

Research Project on Mass spectrometry Imaging of skin : Research Project on Mass spectrometry Imaging of skin in Formalin-Fixed Paraffin-Embedded Squamous Cell

User Account

All Pages