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Problem: Netflix Maintaining Customer Relationships
Textbook: Ferrell, O. C., & Hartline, M. D. (2014). Marketing strategy: Text and cases (7th ed.). Mason, OH: South-Western/Cengage Learning.
Developing and maintaining customer relationships is extremely important to successful marketing. Using scholarly support about relationship marketing, discuss the following:
1. Identify and describe an organization that you feel is successful in maintaining good customer relationships.
2. Other than offer good service, explain strategies used to help strengthen relationships with customers.
3. Remember, avoid using a company/product/service examples or references previously used by students who have already posted.
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