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Case Study: Innovation and strategy are closely linked as companies often need to shift their strategy in response to market changes. Consider reverse and breakaway positioning. Reverse positioning is a break in the industry tendency to continuously augment products, characteristic of the product life cycle, by offering products with fewer product attributes and lower prices. Breakaway positioning is a break in the industry tendency to incrementally improve products along specific dimensions, characteristic of the product life cycle, by offering products that are still in the industry but are perceived by customers as being different.
Question: Describe an example of a product that used reverse or breakaway positioning. How well did the positioning change improve the product's competitive advantage?
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