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Market research provides relevant data to help solve marketing challenges that a business will most likely face-an integral part of the business planning process. In fact, strategies such as channel selection and the use of intermediaries are impossible to develop without market research.
Consider and discuss the following questions:
Question 1: Describe an example of a marketing channel in use by one of your favorite companies.
Question 2: List and explain two major issues your company faces in managing the marketing channel.
Question 3: If you were a marketing manager for your company, what would you do to improve the efficiency of this channel? explain why, while offering an opinion with an example to support it.
200 words max
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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