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Over the past few years, the number of start-up companies attracted to either doing business themselves in the cloud, or specifically creating applications for others to use in the cloud, has grown significantly. A few but very promising enterprises have launched applications in "container" technology, which enables companies, programmers, or other enterprises to both launch and run applications solely in the cloud.
There is still a lot of room in this emerging marketplace, and you are diving in. The product you've developed has a unique angle to tap into the local-grown/local-made/local-paid movement that's also growing larger every day. Your initial market is your own small city, which operates independently but which is linked economically and via public safety provision to another small city sitting directly across a river separating the two. Once you've been able to launch your company in your city, you plan to approach the "sister city" leaders, then the county, state, and eventually go national. It's too soon now, but your future plans entail an IPO offering to accomplish all this. Eventually, you hope to be able to re-imagine your product to go global. You have big plans, are close to being tapped out financially and you now need to plan for additional investors.
Address the following considerations as they apply to your product launch.
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