Describe an advantage to retailers associated

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Assignment:

Which of the following statements describes an advantage to retailers associated with developing their own brands?

  • Avoids direct competition with manufacturers' brands.
  • Higher profit margins are available on retailer-owned brands.
  • Brands owned by retailers are perceived to be of a higher quality.
  • Enhances relationship with manufacturer and linkage to manufacturers' brands.
  • Heavy consumer advertising by the manufacturer.

Reference no: EM133466209

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