Describe an acquisitional shopping event

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Reference no: EM132897370

Think of a shopping example (in person or over the Internet) that you recently underwent. First, describe an unplanned or impulse acquisition and which of your buttons do you think the retailers were pushing to get you to make the decision.

Second, describe an acquisitional shopping event and how you prepared for this event and what influenced you before and during the event. Did you end up buying the exact brand or item that you set out to get, or were there situational influences that may have altered that purchase decision?

Reference no: EM132897370

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