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Assignment:
Vision:
1. Describe Amazon's vision. What value has this vision brought to Amazon?
2. Describe how the changing environment impacts the vision and how Amazon adapted to this over the years.
3. With the company continuing to grow rapidly, the need to recruit and retain Amazonians is greater than ever. Discuss the company's people management practices and how they relate to Amazon's strategic goals
Culture:
1. One of Amazon's hallmarks is customer centricity. What are some of the practices that reinforce this principle?
2. Describe the artifacts and mechanisms of Amazon's corporate culture.
3. How has amazon typically approached growth? Is this strategy still applicable given Amazon's current size? How would growth affect the firm's culture?
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