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Describe amazon target market for fire

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Reference no: EM13838318

Case- Amazon's Fire TV Piles Into the Living Room

Discussion Questions

1. Describe Amazon's target market for Fire.

2. What are the unique benefits Amazon Fire will offer this customer segment?

3. What might be the potential competitive reactions of organizations like Apple and Google? How might Amazon prepare for those reactions?

4. How would you promote Fire? Discuss key elements in the promotion campaign.

Reference no: EM13838318

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