Describe amazon evolving business strategy

Assignment Help Business Management

Reference no: EM133386569

Assignment:

Read the following:

The 5 Ps of marketing (2021, March 10). In How to market your business. Australian Government Business.

Sadq, Z. & Nuraddin, S., & Hama, S.. (2018).

Analyzing Amazon's success strategies. Journal of Process Management New Technologies, 6(4), 65-69. 10.5937/jouproman6-19264.

Case Questions

1. Analyze Amazon.com using the competitive forces and value chain models from the research article above. How has it responded to pressures from its competitive environment? How does it provide value to its customers?

2. Describe Amazon's evolving business strategy from the readings above and your research. Why did the company change its strategy?

3. Conduct research and discuss the different markets that Amazon.com is expanding into (Books, Video, Music, General Merchandise, Cloud Computing, and Devices). Discuss the competitive advantage that Amazon.com has in these diverse markets. Is the competitive advantage in each the same? Address why or why not.

4. Product Marketing is based upon the five P's (Product, Place, Promotion, Price, and Profit). Discuss the Amazon.com approach to each and how this contributes to competitive advantage.

5. Do you think Amazon can continue to be successful? Explain your answer.

Reference no: EM133386569

Questions Cloud

How does your learning of incoterms relate connect : How does your learning of incoterms relate connect to other courses that you'retaking within this program? Can you see connections?

What are diplomatic protocols and executive manners : What are diplomatic protocols and executive manners and how will you use them to develop a successful career?

Metrics in workplace are ubiquitous : Metrics in the workplace are ubiquitous. What metrics have you run into that have had an issue and did not contribute to increased performance?

Explain three strategies that support team cohesion : Provide and explain three strategies that support team cohesion, participation and performance. How can developing strategies to gain consensus help your team.

Describe amazon evolving business strategy : Describe Amazon's evolving business strategy from the readings above and your research. Why did the company change its strategy?

Effective performance measurement systems : Effective performance measurement systems have certain characteristics.

How it is relevant to merger and acquisition strategies : Be sure to explain all the relevant concepts in a clear and concise manner and discuss the strategic implications and alternatives presented in the article.

Foreign exchange risk assessment platform : Explain in detail selected company's Foreign Exchange Risk Assessment platform and the various effective options for managing foreign exchange risks.

Write a brief report for management : Take up the necessary action with the relevant team member/s to resolve the issue. Once this has been done, write a brief report for management.

User Account

All Pages